*Project Underway* Brainstorm About The Best Ways To Communicate That Alzheimer’s Disease May Be Preventable

The Alzheimer’s Prevention Clinic at New York-Presbyterian/Weill Cornell Medicine will soon be publishing convincing evidence that it is possible for people in their 30s, 40s, 50s, 60s, 70s to proactively make changes to reduce Alzheimer’s risk while at the same time improving cognitive performance. Physicians and the public need to know this.

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Nonprofit: Alzheimer’s Prevention Clinic New York Presbyterian/ Weill Cornell Medicine

In response to the growing public health crisis of Alzheimer’s disease, New York-Presbyterian/Weill Cornell Medical Center decided to take an innovative approach to this insidious condition by
establishing the Alzheimer’s Prevention Clinic (APC) in 2013. Led by Dr. Richard Isaacson, the APC was the first clinic of its kind in the United States. They have developed training techniques delivered in the clinic and online (AlzU.org) which may reduce the likelihood of Alzheimer’s at a later age, while also improving cognitive function.

Project: Develop the framework for a global marketing plan in an evening brainstorming session:

  • How to lay the groundwork for establishing the field of Alzheimer’s prevention as a recognized new sub-specialty of medical practice?
  • How to influence lay public perception that Alzheimer’s prevention may be possible through evidence-based multi-modal interventions?
  • What are the key target audiences, messages and vehicles most likely to achieve objectives?


  •   Interested HBS alumni should sign up by April 11th at https://www.surveymonkey.com/r/HGNY76H
  • The brainstorming session will be held on April 16th at 5:30 PM.
  • The brainstorming session will last approximately two hours.
  • Questions? Contact Project Coordinator Richard Kane, MBA’68, richkane1@gmail.com.